Accountable care will require fierce communication strategies

Accountable care organizations must use social networking and other modern communication strategies to engage patients and keep them on track, particularly since there's "a whole generation of [young] patients coming up who will expect care to be provided differently," a group of health IT heavy-hitters discussed recently. 

To that end, providers will have to "do things you’re not necessarily going to be paid for," such as providing "desktop consultations" with patients via email or instant messaging to help keep patients on track, said David Nace, McKesson's VP and medical director. FierceHealthcare