Visana Health, WIN team up to offer women's care, family-building benefits to each other's patients

Visana Health, a virtual-first women’s health clinic, has teamed up with WIN, a family-building benefits provider, to provide an integrated women’s health care solution to employers and payers in all 50 states. 

Through the strategic partnership, WIN patients will have access to Visana’s clinicians for a wide range of women’s health conditions, from menopause to endometriosis to PCOS. Meanwhile, WIN’s family-building solutions, including diagnostics, treatment and family support, will be available to Visana patients.

The strategic partnership represents a shared commitment to enhance the overall health and well-being of women from menstruation to menopause. By combining Visana’s comprehensive clinical model with WIN’s broad reach and expertise in fertility benefits, the partners hope more women will have access to a coordinated approach to their healthcare that helps them feel better faster at a lower cost. 

“Our employer partners recognize that providing comprehensive women's healthcare for their employees is not only a moral imperative but a strategic investment in a healthier, more productive and engaged workforce,” Roger Shedlin, CEO of WIN, said in a press release. “What Visana offers is not only best-in-class menopause care, it is the most complete solution to meet the health needs of women across all phases of their lives."

Visana aims to serve patients who are traditionally ignored by the healthcare system, the company’s co-founder and president Shelley Lanning told Fierce Healthcare. “We are focused on women’s health that falls outside of family building,” she said. 

Offering comprehensive care is critical for such patients, who come to Visana with more than three comorbidities on average. “We know that the interplay among various comorbidities is really relevant in the female population,” Lanning said.

Most of the women who come to Visana are insured, but many have high-deductible plans where cost matters. To expand access to care, Visana is often a benefit offered at no out-of-pocket costs through employer programs, meaning women may not have copays, according to Lanning. 

Not all care can be virtual, Lanning acknowledged, though close to 80% of all Visana patients can get their conditions resolved virtually. For those who need an in-person referral, Visana coordinates that care. 

Though patients want to move away from fee-for-service, she noted, value-based care is still in its infancy in women’s health, per Lanning. To that end, Visana tries to partner with patients to help them better understand their cost of care, identify interventions and get referred to quality in-network providers.

While there is substantial overlap in payer partnerships between Visana and WIN, Shelley said, the benefit of the partnership is also that WIN could make an introduction to payers new to Visana. After that, the company’s goal is to get set up as a client-specific or in-network provider.

Through a value-based care model, the company says it has improved outcomes, demonstrated a 4:1 return on investment for payers and established a net promoter score of 90.