Plume expands to 4 states, claims to be largest trans care provider

Plume, a telehealth provider of transgender care, is expanding to four additional states, with services now in 37 states across the U.S.

The latest announcement makes Plume the largest provider in this space in terms of states and population served, the company claims, now reaching about 93% of the U.S. transgender population. The four new states added to Plume’s roster are New Hampshire, Connecticut, New Mexico and Wisconsin. Both Estrogen+ and Testosterone+ services will only be available in the latter two states, whereas the first two will only have Estrogen+.

“We are incredibly excited to expand into four new states, breaking the oftentimes physical and psychological barriers to receiving gender-affirming care,” Matthew Wetschler, M.D., Plume co-founder and CEO, said in the announcement. “This new expansion takes us one step further to achieving our goal of reaching 100 percent of the transgender population.”

RELATED: Why transgender telehealth company Plume is getting into employee benefits

The trans community is growing, with some estimates finding double the population now identifying as transgender compared to a decade ago. As the number of trans individuals grows, so does demand for these services.

Since its founding in 2019, the company—which bills itself as “gender-affirming hormone therapy from anywhere”—has expanded at a steady pace, clinching $14 million in funding in early 2021. It has also expanded into employee benefits. The trans health care space has also improved, with market entrants like Euphoria and Folx, but many barriers to care remain, particularly for youth and in southern states.

Queerly is an online marketplace where LGBTQ people can connect with vetted and trained providers, telehealth tools and concierge health. Violet is a mental health care startup run by and for the LGBTQ+ community, and Plume is a digital health service focused exclusively on the transgender community and has expanded into employee benefits.

A leading virtual care company—the combination of Grand Rounds Health and Doctor On Demand—recently acquired Included Health, a care concierge platform for the LGBTQ+ community. The company has since changed its name to Included Health.