Personalized health platform Personify Health launched Tuesday a new wellbeing platform experience aimed at improving health outcomes and lowering costs for employers.
The updated platform experience features two new capabilities: adherence and digital navigation. The adherence tool is designed to keep members engaged and follow through on care plans, which the company says will help close gaps between finding the right care and taking action.
Meanwhile, digital navigation is an artificial intelligence-powered assistant delivered through the company’s member companion, Percy. The tool can answer coverage questions and is able to direct members to care within plans.
Personify Health, which was born in 2024 out of a merger between Virgin Pulse and HealthComp, serves over 30 million adults across thousands of U.S. employers, executives say.
Employers can add one or both capabilities with Personify’s core engagement experience where each member gets a Personalized Wellness Plan, the company says.
Personify Health has a planned go-live for these capabilities in 2027, according to Ed Liebowitz, Personify Health president and GM of wellness.
“We’re not just rethinking Personify Health with this launch,” Liebowitz said. “We’re changing how healthy happens, in our platform and across the wellbeing category. That means acknowledging where wellbeing should be extending well beyond the category’s current focus on engagement and proving value in terms of both outcomes and cost—where it matters most.”
Liebowitz told Fierce Healthcare that 2027’s expected rising healthcare costs for employers was one of the drivers behind the launch.
“I talk to a lot of benefits leaders who say they’d reposition their entire benefits strategy if someone could help them reverse that trend,” he said. “At the same time, they’re paying for benefits and programs that often go underused, and they’re under growing pressure from their CFOs to show what every program returns heading into renewals.”
Liebowitz noted cardiovascular disease, diabetes, high blood pressure and MSK are some of the “biggest cost drivers for employers,” adding programs “usually sit isolated from one another,” which ultimately leaves it up to “employees to figure out how to navigate their benefits.”
“Our platform stays with employees through that entire journey, from the moment a health risk shows up, ensuring they get the right care, and helping members stick with their care plan,” Liebowitz said. “Because we already have the context of each member’s health risks, we can connect them to the program that fits, and then that program becomes part of the personalized plan they’re already using with us.”