League gets $95M for 'digital front door' consumer-centric healthcare platform

League grabbed $95 million in a series C funding round to scale its consumer-centric healthcare navigation platform, the digital health company announced Tuesday.

The company’s Health OS tech-enabled solution offers a personalized “digital front door” to healthcare to centralize the patient care journey and increase engagement.

League works with payers, providers, employers and consumer health organizations and has partnered with big names to roll out its health and benefits solutions, including Deloitte, Accenture and Cleveland Clinic.  

TDM Growth Partners led the series C round, with participation from Workday Ventures and existing investors.

“Time and time again, point solutions inevitably give way to platforms that accelerate innovation and time-to-market while enabling interoperability and economies of scale. In healthcare, League is that platform,” said Michael Serbinis, founder and CEO of League, in a statement. “With the support of leading platform investors, League’s platform-as-a-service offering is positioned as the de facto digital infrastructure to build comprehensive healthcare experiences.”

Following the rapid rise of digital services across industries, patients are increasingly demanding accessible and user-friendly digital health solutions that fit their individual needs.

League uses Google Cloud’s healthcare application programming interface to connect a patient’s health information from electronic health records, claims and wearable devices for an all-in-one consumer healthcare platform.

RELATED: HIMSS21: hospitals, payers and startups clamoring to be ‘digital front door,’ and it’s overwhelming patients

Founded in 2014, the company has raised more than $205 million to date.

“The digital transformation of the healthcare consumer experience will benefit employers by helping to ensure employees quickly get the services and support that they need,” said Mark Peek, managing director and head of Workday Ventures. “We continue to invest in League to support our customers in enhancing their employee experience so that their workforce feels supported in managing their health and wellbeing, which in turns helps them do their best work.”

Payers, health systems and other healthcare players began pouring more investments into digital tools for patient engagement at the start of the COVID-19 pandemic.

At the 2021 Healthcare Information and Management Systems Society Global Conference, some speakers argued that the proliferation of these tools has led to significant overlap that could make it more difficult for a patient to choose the right “digital front door” for them.

Still, during a panel discussion on the topic of consumer healthcare tools, presenters agreed that creating a single comprehensive, personalized health offering can ultimately result in a much smoother experience for patients and promote preventative care to decrease costs.

“Everybody who is not investing in a digital front door right now—or [not] investing in the tools that will be covering experience from the patient side and the clinician side—are potentially creating a lot of friction for the future," said Yauheni Solad, M.D., medical director of digital health and telemedicine at Yale New Haven Health.