College women-focused digital health startup snags $10.5M to offer integrated care

A new women-focused health tech startup for college students, Caraway, has announced a $10.5 million seed round.

The startup will offer integrated mental, reproductive and physical health care and aims to be inclusive of different gender identities and sexual orientations. 

Founding partners 7wireVentures and OMERS Ventures led a $10.5 million seed round alongside participation from Hopelab Ventures and other angel investors. 

"Today's college women+ face far too many barriers in getting the care they need," said 7wireVentures Managing Partner Lee Shapiro in a press release. "As the first generation to grow up with the internet, they're turning to digital care services for an experience that provides convenience and autonomy over their health.”

Caraway, set to launch this fall, will offer integrated virtual care services around the clock on its mobile app and care coordination to drive better outcomes. 

"The need for robust health services for college women+ that provide high quality clinical care has intensified and has never been more clear," Caraway Chief Health Officer Cheryl Baggeroer, M.D., said in the press release. "Now more than ever, we need healthcare solutions that uncover early diagnoses and set the course for lifelong healthcare habits and overall well being." 

The team will include gynecologists, psychiatrists, family medical practitioners, adolescent specialists, therapists, nurses and care coaches. Users can access self-guided content, home test kits for certain diagnoses and in-person care referrals where appropriate. 

"Our students go to college not only for an academic experience, but also to learn how to cope and flourish independently,” CEO and co-founder Lori Evans Bernstein said. “Caraway combines an experienced clinical care team and passionate GenZers to support women+ in taking care of themselves in an increasingly complicated and hard to access healthcare system."