Marketing

HIMSS 2017: Business opportunities abound outside of traditional care delivery settings

Hospitals can use patient reviews to improve healthcare

Study: Physician-rating websites don’t provide meaningful information

Hospital Impact: Lessons from the Oscars about marketing to patients

​​​​​​​Dana-Farber to avoid ‘controversial venues’ for future fundraisers after Mar-a-Lago blowback

5 influential ER docs on Twitter: A scientific approach

1K docs, nurses urge Cleveland Clinic to cancel fundraiser at Trump resort

Northwell Health's name change raises brand awareness

Anti-vaccine rant fallout: Cleveland Clinic may cut some wellness services

Hospitals turn to hotels to house traveling patients, medical professionals