Anyone involved in health information exchange--and that should be just about everyone working with an EMR, if Uncle Sam has anything to say about it--would do well to heed the advice of Jason Hess, general manager of clinical research at KLAS Enterprises. "Laying pipe isn't enough," Hess, tells CRM Buyer, in the first of a series on HIE. "You still need some ground rules related to data access, data safety, other legal issues and ease of use." HIE, of course, is one of the stated goals of the American Recovery and Reinvestment Act and a key component of meaningful use. "The whole idea is to be able to get the data to follow the patient, whether it's within a local or regional setting or around the country," explains Chris Muir, senior program analyst with the Office of the National Coordinator for Health Information Technology. FierceEMR