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SPOTLIGHT: Pharma can't meet CA tracking deadline
March 25, 2008 — 6:59am ET
It's a case pitting grand intentions against market realities. California wanted to become the first state to require all prescription drugs to be tracked from factory to patient. The aim: prevent counterfeiting and allow any tainted meds to be traced to their source. But drug makers, wholesalers, and pharmacists in California aren't ready. They can't afford the cost of tracking equipment, they say, and haven't settled on which of several tracking technologies to use. Report
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