SPOTLIGHT: Drug ads kill universal health chances?

A thoughtful analysis by a medical device executive looks at three key models for universal healthcare, and concludes that no one of the three will work across the board. One of the main reasons we won't be able to pitch the existing private healthcare system, he says, is that direct-to-consumer pharma advertising creates a huge demand for expensive drugs. Given that government-backed healthcare would almost certainly require consumers to cut back on such drugs, universal health proposals are doomed to fail. Blog

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