Evidence-based medicine guru Dr. David Eddy has been very busy over the last ten years, BusinessWeek reports in this week's cover story. Eddy endured instant "Salmaan Rushdie"-like status when he appeared on the scene 25 years ago, arguing that medicine needs to embrace a burden of scientific proof for new procedures and therapies. Skeptics have always asked if the whole idea isn't more about finding reasons not to pay for new treatments. But there's little doubt that Eddy is here to stay. One of the pioneer's more recent projects is a computer simulation called Archimedes, a virtual "Sim City" designed to test the effectiveness of different treatments on imaginary patient populations.
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