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Promote powerful patient stories on hospital social media

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The more time hospitals put into their social media efforts, the better the so-called return, new research suggests. A recent study at the University of Missouri School of Medicine in Columbia found that the time invested was among the biggest predictors of success for a hospital's Facebook page, FierceHealth IT reported.

Tadd M. Pullin, vice president of marketing, planning and network operations at The Nebraska Medical Center in Omaha, Neb., recommended sharing patients' stories across social media channels to garner attention. For instance, Nebraska Medical Center's marketing professionals initiated media attention around a patient with a rare medical condition, in which the hospital offered a procedure that allowed him to eat normally. The hospital posted a link to news coverage on its Facebook page and a YouTube video. The result: The human interest story lead to a spike in Facebook shares and likes and more views of the YouTube video, he explained. --Read the full blog post on Hospital Impact