Indian hospital uses YouTube to sell medical tourists

Patients who wonder whether they should get procedures done at a cheaper India-based facility may get a boost from one hospital's series of YouTube promotions. Over the past month India's Wockhardt Hospital, already a haven for medical tourism, has seeded the popular video site with a series of slick videos promoting the sophistication and safety of its services, including brain tumor surgery, disk replacement surgery and knee surgery. It also offers pitches specific to various countries where patients are considering medical tourism, including videos targeting UK, French and U.S. consumers. While a cursory survey of YouTube suggests that Wockhardt is well ahead of its competitors, expect to see more Indian hospitals--as well as facilities in other medical tourism hot spots--promote themselves this way. This is definitely the wave of the future.

To learn more about the campaign:
- look over the Wockhardt Hospitals site

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