Healthline aims to challenge WebMD

The founders of Healthline, a new healthcare-focused search engine, hope its revolutionary technology can unseat WebMD as the ruler of the potentially huge market for consumer healthcare information. Healthline has a search engine which links to health maps--an innovative navigation technology which helps users put
information in context. The technology was first developed by YourDoctor.com
in the eHealth boom of the late 1990s. After the bust YourDoctor shut its
consumer operations, changed its name to InterMap Systems and provided its
software direct to healthcare companies. The relaunch of the technology
direct to consumers within Healthline shows that consumer interest in health
care content is strong, and that more and more health advertising will be
going on line. Whether they can chip away at WebMD's dominant share is
another matter.

- see this article from The New York Times

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