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Consumer Reports goes into the hospital ratings business
Comments
There's already free sites like HealthcareReviews.com offering doctor and hospital ratings, why pay for the reviews?
Remarkable, or is it, really, that the article describing Consumer Reports new involvement in hospital evaluation that will be utilizing consumer satisfaction data is in immediate juxtaposition to the article that describes how (at WYETH, for example) you cannot apparently rely at all on such collections of "consumer" data!! We KNOW this to be a fact of (Internet) life, but marketing in this manner is still a powerful tool....





