Despite hitting an all-time high in revenue for the fourth quarter, Cardinal Health reported a loss, with earnings down 27 percent. The Dublin, Ohio-based company says costs related to its restructuring plan are to blame. Cardinal launched an ambitious three-year reorganization, announcing plans to lay off nearly 5,000 workers and move to a fee-for-service business model.
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PLUS: If you are a doctor this may not be news you want to hear. BusinessWeek reports that in the wake of criticism over DTC ads an increasing number of drug companies are shifting gears and abandoning TV campaigns in favor of direct pitches to physicians. Story