A flight of pharma marketing fancy

You are obviously not in sales. What incentive would you have to pitch any drug on any given day? How could you build any expertise on a product or feel any ownership? Silly. I work for no specific company but here is the pitch. No competition? Come on, you been drinking some strange brew. Have you heard of CME programs and medical liaisons (clinical professionals that are not compensated based on sales)? The one thing you did get right is that - the idea isn't practical!

So you are going to ask big pharma to basically operate in a non-competitive environment driven by the reps given desires. A rep could certainly favor a variety of products. What is going to drive that favoritism? The best actual product in their mind? Who is that you would imagine is going to go for the idea of the same rep selling products that compete in the same disease state? If your premise assumes the reps would only sell a product in a disease state to eliminate that dilemma, but would rather sell a product across multiple disease states, you are now asking for a significant level of understanding, education, and commitment. Probably some sort of special certification. Who would qualify? Who would want to, at that point push the pills, with that type of education, they should probably become a doctor. This is about big business like in any other industry it is about competition. I am sick and tired of people harping on the pharma industry because of the indulgences feted on MDs. Whether it is pens or trips. Yes some of it is out of line, but what is the goal of big business. They are after all about maximizing profits. Your idea isnt going to enable this the the greatest degree. With the time constraints as they stand now, on MDs, who is going to pop into the educational center? Big pharma appreciates the knowledge and relationships that territory based reps have that split the hairs to get the scripts for them.

It's business. And having reps who choose which product too push at a given moment are not going to, from Big Pharma's perspective, serve there best interests at all times.

Your utopian ideal is certainly a flight of fancy.