Who: Howard Luks
Occupation: Associate Professor of Orthopedic Surgery at New York Medical College; Chief of Sports Medicine and Arthroscopy at University Orthopedics, PC and Westchester Medical Center
Twitter handle: @hjluks
Blog: Orthopedic Social Media
Why you should follow him: Luks clearly has made getting the word out about social media's role in healthcare his mission in life. He shows a passion few others can match, constantly blogging or tweeting about why others should be doing the same, but his message hardly comes across as preachy. "I am very happy to receive a lot of requests from physicians to assist them in establishing a digital presence," Luks writes in a recent blog post. "This is a huge step ... in the right direction." Luks, like many of the others on this faces-to-follow list, also participated at the Mayo Clinic's annual social media summit, speaking about the importance of engaging patients via social media channels such as Facebook and Twitter.