HFMA 2017: Morning Joe cohosts to kick off keynote, featured speaker presentations

Popular television cohosts Joe Scarborough and Mika Brzezinski will kick off this year’s annual conference of the Healthcare Financial Management Association with their presentation, “The Changing Landscape of America." (MSNBC's Morning Joe)
Popular television cohosts Joe Scarborough and Mika Brzezinski know a thing or two about how to work collaboratively. After all, they’ve successfully managed it for 10 years on the set of MSNBC’s “Morning Joe.”

Now they will share their secrets with healthcare finance executives on how they can work collaboratively and inclusively to better serve their organizations and the industry as a whole.

The two will kick off this year’s annual conference of the Healthcare Financial Management Association with their presentation, “The Changing Landscape of America,” at 4:30 p.m. Sunday, June 25 at the Orange County Convention Center in Orlando, Florida.

Attendees who arrive early on Sunday will also have an opportunity to hear other presentations from the television personalities. Both Scarborough and Brzezinski will facilitate their own keynote spotlight sessions starting at 3:15 p.m. Scarborough will discuss working collaborative and inclusively, and Brzezinski will speak on growing your value.

Steve Pemberton

On Monday at 8 a.m, Steve Pemberton, senior executive at Walgreens Boots Alliance, the first global pharmacy-led health and well-being enterprise in the world, will present “The Advantage of Disadvantage: How to Transform Adversity into Action.”

Pemberton is a recognized expert on matters of diversity and inclusion and their importance to the sustainability of organizations and the communities they serve. He is also an inspiring executive, as outlined in his best-selling memoir, "A Chance in the World," which details his extraordinary life journey from overcoming abuse and neglect as an orphan in foster care to become a trail-blazing corporate executive, enlightened diversity leader, visionary youth advocate and acclaimed speaker.

Permberton is also a featured speaker on Monday at 9:45 for a session devoted strictly to CFOs who work in a provider setting or participants of HFMA’s ANI Executive Experience.

Joseph Grenny

Joseph Grenny, a business communication expert and New York Times best-selling author, will present the final keynote presentation on Tuesday at 8 a.m. His talk, “Influencer: The New Science of Leading Change,” will explain how to lead change and make things happen.

Grenny will also present a CFO-only session on Tuesday at 9:45 a.m. This session is only available to CFOs in a provider setting or participants of the ANI Executive Experience.

Each day attendees will also be able to participate in featured speaker presentations (PDF).

Monday’s featured speakers will present at 9:45 a.m. and include:

Harlan Krumholz, M.D., director of Yale-New Haven Hospital Center for Outcomes Research & Evaluation, will present “Using Data to Improve Patient Outcomes” and share his experience using data from electronic health records and claims to improve care delivery. His approach focuses on “asking” the right questions and choosing measurable metrics that will illuminate operational improvements that result in better clinical outcomes at a lower total cost of care.

Mark Pascaris, director of Fitch Ratings, will provide a ratings agency update based on the new White House administration and the transition from fee-for-service to value-based care.

Edward Segel, senior vice president at Oscar, will present “Driving Transparency and Innovation in Healthcare," which will look at the forces behind the industry-wide trend toward transparency and consumer empowerment. He will also discuss the lessons he’s learned from Oscar about consumerism, transparency, technology, product design and development.

Tuesday’s featured speaker lineup also begins at 9:45 a.m. and includes:

David Asch, M.D., executive director, Center for Health Care Innovation, will discuss “Behavioral Economics and Better Results" at 9:30 a.m. His presentation will focus on innovative ways of applying insights from behavioral economics toward the goal of improving individual health behaviors and positively affecting provider performance.

Tejal Gandhi, M.D., CEO, National Patient Safety Foundation, will present “A Total Systems Approach to Improving Patient Safety." She will look at healthcare’s progress in the patient safety arena, the intangible dimensions of patient harm, and the strategies and tools needed to ensure that patient safety remains a constant priority of leadership.

François de Brantes, vice president and director, Altarum Institute/Center for Payment Innovation, will speak on "Medicaid and State Level APMs: Implications For Health Plans, Hospitals and Physicians.” Attendees will learn which states are taking a leading role in implementing alternative payment models, how providers and private sector payers are reacting to the changed landscape, where the private and public sectors are collaborating to increase the impact of joint purchasing power, and what provider organizations must consider when moving to alternative payment models.

Wednesday’s speakers will begin their sessions at 8 a.m. They include:

Donde Plowman, executive vice chancellor, University of Nebraska-Lincoln, will discuss “The Role of Gender in the Workplace.” She’ll explore the differences in genders and how men and women communicate and negotiate their way through problems to lead to more successful work strategies for both men and women, and more productive workplaces.

Susan Frampton, CEO, Planetree, will discuss “Patient-Centered Leadership for Accountable Care.” She will share successful strategies for developing a patient-centered leadership culture that creates the foundation for accountable care. Attendees will learn how to educate physicians, nurses and other caregivers in developing a new dynamic with patients, improving transitions of care and reducing readmissions.