The New AI Reality: How Consumer AI Is Shaping Healthcare Decisions

General-purpose AI tools are becoming part of how consumers make healthcare decisions—for themselves and for their children. New survey findings reveal how people are actually using these tools, raising important questions about what happens when AI begins to influence decisions traditionally guided by clinical expertise and judgment.

Consumers are increasingly turning to AI for questions about symptoms, treatment options, and where to seek care. But these decisions may be made with incomplete information and through platforms that were not designed to provide clinical oversight, understand the full patient context, or take responsibility for the resulting care decisions.

The consumer demand for immediate, accessible health guidance is clear. For health plans and healthcare organizations, the challenge is determining how to respond to that demand while maintaining clinical rigor, appropriate safeguards, and meaningful connections to care.

In this webinar, you’ll learn:

• What new survey findings reveal about how consumers are using AI to make healthcare decisions, including decisions involving their children
• What is driving consumers to seek health guidance from general-purpose AI tools
• Where consumer AI may introduce clinical, experience, and site-of-care risks
• What health plans and healthcare organizations should consider as they evaluate AI-enabled member experiences
• How clinical oversight, appropriate guardrails, and connections to care can help support more responsible uses of AI