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Webinar

Enrollment Is Local. Is Your Market Data?

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60 Minutes

How to find the local demand that statewide averages hide

With Marketplace shoppers facing higher coverage costs, health plans cannot assume last year’s enrollment patterns will tell them where demand is now. While most insurance plans may borrow state or regional figures when it comes to anticipating cost, risk and access, those high-level figures may obscure the true picture.

Where should a plan focus its outreach? How do you identify the hotspots and condition prevalence at the local level? Join our expert panel as they explore how to plan for your next AEP or expansion using geographic, employer and other forms of market data that might otherwise hide beneath statewide averages.

Key takeaways: 

  • Leverage customer, business, property, and market-entry signals to identify communities where demand may be going unmet
  • Recognize local affordability, access or awareness barriers that may be affecting enrollment
  • Examine how to focus outreach where it may matter most
  • Use enrollment results to guide future market, product and growth strategies

Speakers

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Angela Perri

Executive Vice President, Chief of Health Plans
VNS Health Health Plans
As Executive Vice President, Chief of Health Plans, Angela leads VNS Health Health Plans serving vulnerable populations in Medicare Advantage, Medicaid, and Managed Long Term Care products and services. She provides strategic direction overseeing efforts to strengthen performance, deliver high-quality, member-centered care, and provider alignment — spanning population health management, business development, policy and advocacy.
 
Angela brings more than 25 years of executive leadership experience across Medicare, Medicaid, LTSS, managed behavioral health, and commercial markets. She most recently served as President of Medicare Products at UPMC Health Plan, where she led its award-winning Medicare Advantage (Individual and Special Needs Plans) business. Prior to that, Angela held executive leadership roles at Optum/UnitedHealth Group, Centene Corporation, and Amerigroup. Throughout her career, she has led transformation initiatives through disciplined execution, developed strategic growth plans, and championed AI, digital, and data management — driving improved quality and performance through value-based care, population health strategies, and technology-enabled solutions.
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Mark Hansberry

Executive Vice President, Chief Strategy and Growth Officer
HealthPartners
Mark Hansberry is Executive Vice President, Chief Strategy and Growth Officer at HealthPartners, responsible for strategically positioning and growing the organization’s membership and patients across the communities we serve. In this role, Mark is accountable for organizational business strategy, product development, marketing, sales, actuary and underwriting, provider partnerships, government relations, community relations and member services. He also oversees the performance of HealthPartners health plan and the HealthPartners Institute.
 
Mark has more than 35 years of experience building innovative partnerships, products and business ventures that attract customers and grow revenues. Prior to joining HealthPartners in 2016, he held senior leadership and executive roles at health care organizations in the Twin Cities, Chicago and Boston.

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