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Webinar

Personalized Population Health, Scaled for Health Plans

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60 Minutes

Health plans across lines of business are under increasing pressure to improve outcomes, close care gaps, and manage total cost of care—all while meeting the complex, evolving needs of diverse populations. The plans leading the way aren’t relying on piecemeal interventions. They’re embracing precision, personalization, and predictive insights that meet every member exactly where they are.  

Join us for this webinar to explore how the Personify Health Clinical Model helps health plans transform population health performance with strategies that are both scalable and deeply personalized. You’ll hear directly from CDPHP, an award-winning not-for-profit health plan, as they walk through a real‑world intervention journey—showing how earlier risk identification, more precise prioritization, and personalized engagement drive measurable improvements in quality, utilization, and total cost of care.  

In this session, we’ll break down: 

  • A smarter, more predictive clinical model that combines clinical, claims, and behavioral data with adaptive stratification to target the right members at the right time.
  • Personalization that drives real behavior change, with supportive nudges and interventions tailored to each member’s health profile, motivations, and barriers to change.
  • Strategies to help plans identify areas of risk and gaps in care, delivering opportunities for members to take action and the plan to intervene.
  • A real‑world intervention journey, showing the end‑to‑end activation path—from risk identification through sustained engagement and impact. 

If your priorities include improving quality, reducing total cost of care, and building a more human, integrated experience, this session will show you what’s possible when personalization operates at scale.

Speakers

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Dr. Jeff Jacques

Dr. Jeff Jacques, is a physician executive leader and entrepreneur with more than 20 years of experience building solutions that deliver personalized support for individuals experiencing complex care journeys. At Personify Health, he focuses on ensuring alignment with member and market needs, enhancing the company’s behavior science approach, and exploring additional ways our unique capabilities can further simplify and support the member journey.

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Matthew Zerr

With 14+ years of experience in health care, Matt Zerr currently serves as the Director of Customer Experience Operations at Capital District Physicians’ Health Plan, Inc. (CDPHP®), an award-winning, not-for-profit health plan serving 400,000 members. He is responsible for operationalizing the customer experience strategy and vision into all CDPHP solutions through customer research, journey mapping and active listening.

Mr. Zerr holds Bachelor of Science degrees in kinesiology and nutrition from Kansas State University in Manhattan, Kansas. He is a member of Albany Business Review’s 40 Under 40 class of 2020, recognized for his impacts with health and well-being in the greater Capital Region of New York.

Register here!

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