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Webinar

Personalized Population Health, Scaled for Health Plans

Available on-demand
60 Minutes

Health plans are under increasing pressure to improve outcomes, close care gaps, and manage total cost of care, all while meeting the complex, evolving needs of diverse populations. The plans leading the way aren’t relying on piecemeal interventions. They’re embracing precision, personalization, and predictive insights that meet every member exactly where they are.  

Join us for this webinar to discover ways to transform population health performance with strategies that are both scalable and deeply personalized. You’ll hear directly from CDPHP, an award-winning not-for-profit health plan, as they walk through how earlier risk identification, more precise prioritization, and personalized engagement drive measurable improvements in quality, utilization, and total cost of care.  

In this session, we’ll explore: 

  • How to implement a smarter, more predictive clinical model that combines clinical, claims, and behavioral data with adaptive stratification to target the right members at the right time
  • Personalization strategies that drive real behavior change, with supportive nudges and interventions tailored to each member’s health profile, motivations, and barriers to change
  • Approaches for identifying areas of risk and gaps in care that deliver opportunities for members to take action and the plan to intervene
  • A real‑world intervention journey, showing the path from risk identification through sustained engagement and impact

If your priorities include improving quality, reducing total cost of care, and building a more human, integrated experience, this session will show you what’s possible when personalization operates at scale. Register today!

Speakers

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Dr. Jeff Jacques

Dr. Jeff Jacques, is a physician executive leader and entrepreneur with more than 20 years of experience building solutions that deliver personalized support for individuals experiencing complex care journeys. At Personify Health, he focuses on ensuring alignment with member and market needs, enhancing the company’s behavior science approach, and exploring additional ways our unique capabilities can further simplify and support the member journey.

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Matthew Zerr

With 14+ years of experience in health care, Matt Zerr currently serves as the Director of Customer Experience Operations at Capital District Physicians’ Health Plan, Inc. (CDPHP®), an award-winning, not-for-profit health plan serving 400,000 members. He is responsible for operationalizing the customer experience strategy and vision into all CDPHP solutions through customer research, journey mapping and active listening.

Mr. Zerr holds Bachelor of Science degrees in kinesiology and nutrition from Kansas State University in Manhattan, Kansas. He is a member of Albany Business Review’s 40 Under 40 class of 2020, recognized for his impacts with health and well-being in the greater Capital Region of New York.

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Jennifer Halvorson

Jennifer Halvorson is a health care executive with more than 20 years of experience spanning direct patient care, health system leadership, population health consulting and strategic business development in the digital health space. As Vice President of Business Development at Personify Health, she is responsible for identifying and cultivating new market opportunities, advancing the company's commercial strategy, and establishing strategic partnerships to connect prospective clients with Personify Health's unique whole-person wellbeing engagement platform. Jennifer holds a Master of Health Administration from Penn State University.

Register here to watch on-demand!