Webinar

Beyond the Hype: Achieving Real ROI with AI in Claims Automation

Available on-demand

60 Minutes

General AI tools promise relief to health payers’ ongoing battle against rising administrative costs, chronic staffing shortages, and cumbersome claims management driven by complex documents and poor data quality. But they often fall short, struggling with healthcare-specific documentation and strict compliance demands.

Explore how purpose-built AI is transforming payer operations by addressing these challenges head-on. Designed specifically for healthcare workflows, intelligent document processing (IDP) accurately ingests and validates data from complex forms such as CMS-1500 and UB-04, seamlessly mapping information to EDI 837 standards, with auditability and compliance built in. Gain insight into the competitive urgency—why many payers are already achieving operational advantages, and why others are planning automation investments within the next six months.

In this session, you will learn how to:

Significantly reduce manual intervention and operational costs
Improve claims processing accuracy to over 90%
Navigate complex regulatory and data privacy requirements with confidence
Achieve a substantial return on your automation investment

Speakers

Mark Miller

Senior VP – Insurance & Strategic Accounts

Naviant

Mark brings 25+ years of professional sales and sales management experience. Mark and his team act as guides on their clients’ journeys towards automation and value-driven solutions that transform organizations. Since 2010, Mark has assisted their clients in recognizing tens of millions of dollars in value.

Bruce Orcutt

Chief Marketing Officer

ABBYY

As Chief Marketing Officer at ABBYY, Orcutt leads the global product strategy, go to market, launch, pricing, competitive analysis, analyst relations, communications and thought leadership, win/loss analysis, and sales enablement for the entire ABBYY intelligent automation portfolio. His goal is to help global enterprises understand the hype from reality of the latest artificial intelligence (AI) technologies and ensure they leverage purpose-built AI to achieve their transformation goals.

Sushma Akunuru

Senior Vice President and Chief Information Officer

Independence Blue Cross

Sushma Akunuru serves as senior vice president and chief information officer at Independence Blue Cross (IBX). In her role, she oversees all facets of the company’s information technology operations, including enterprise applications, data management, cybersecurity, technology modernization, and digital transformation.

With extensive experience, Ms. Akunuru is recognized for her leadership in delivering high-performing technology and applications that address emerging market demands, enhance efficiencies, and bolster the company's security posture. She ensures that the information technology strategy aligns with the company's vision and business objectives, always focusing on customer-centric solutions for IBX members and customers.

A strong advocate for women in leadership and technology, Ms. Akunuru brings more than two decades of experience in financial services and IT-related roles. She is an active board member of the Asian American Chamber of Commerce and the Philadelphia Alliance for Capital and Technologies digital transformation advisory board. As the vice-chair of the Blue Cross Blue Shield Association CIO Roundtable, she engages in innovative discussions with other Chief Information and Data Officers, promoting advancements in emerging technologies such as AI and Cloud Strategies. She also leads the Women in Technology and Analytics event, which aims to inspire careers in technology at IBX, and shares her insights at the Wharton Health Care Business Conference.

Ms. Akunuru is passionate about encouraging young people to pursue interests in science, technology, engineering, and mathematics (STEM). She mentors and tutors children in her community to support their growth in these fields.

Ms. Akunuru holds an MBA from The Wharton School of the University of Pennsylvania and a master’s degree in computer applications from Osmania University in Hyderabad, India.

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