As physicians’ preferred communication channel, email is most successful when deployment best practices and list quality are kept a priority. As such, email is the “life preserver” that keeps your hospital marketing program from sinking under the weight of your communication demands. Continue reading to learn how you can make your next marketing campaign shine.
Building a comprehensive email list is the foundation for improved physician engagement. First-party sourcing is a non-negotiable key step for hospital marketing.
Optimize targeted email to physicians to maintain hospital brand awareness in today’s competitive healthcare landscape. Use email to promote physician engagement.