Austin Chiang: Father of healthcare social media

Austin Chiang, M.D., is the founding president of the Association for Healthcare Social Media. (Austin Chiang, M.D.)

Known to followers as: @austinchiangmd

Who he is: Austin Chiang, M.D., is the director of the Endoscopic Bariatric Program at Thomas Jefferson University Hospital, where he offers unique endoscopic weight loss solutions for those seeking a less invasive method of losing weight. In addition, he is the founding president of the Association for Healthcare Social Media (AHSM) and founder of the #VerifyHealthcare transparency movement.

Where to follow: Find him on Instagram, Twitter, YouTube and LinkedIn.

Subscribers: More than 37,000 followers on social media, including 28,000 on Instagram and 6,000 on Twitter.

Advice for those getting started in healthcare social media: "Consider seeking out role models in your field and don't be afraid to reach out and ask questions. Stay true to your own voice and what your intentions are with being on social media."

Most influential post to date: On Instagram, it's the CNBC story about Chiang's role as chief medical social media officer at Jefferson Health and the system's work launching AHSM, the first nonprofit professional society that aims to define best practices for health professionals using social media. The story itself went viral on the front page of Reddit, in part because of heightened concern about medical misinformation online.

Social media no-no: "There are many pitfalls to social media, not limited to patient privacy concerns or displaying behavior that could interfere with one's professional development. There are many gray areas in social media that we hope to explore with AHSM including the specifics of sharing particular medical images and disclosing conflicts of interest."

Who he follows: On Twitter, members of Chiang's subspecialty in gastroenterology as well as others outside the field such as Esther Choo, M.D., Seth Trueger, M.D., Rick Pescatore, D.O., and Arghavan Salles, M.D., Ph.D. On YouTube, Danielle Jones, M.D., Antonio Webb, M.D., Rohin Francis, M.D., and Kevin Jubbal, M.D., create great content.

Austin Chiang: Father of healthcare social media

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