Supporting Medicare Members with a Digital Ecosystem: Creating a Cohesive Omnichannel Communication Strategy
Medicare beneficiaries are increasingly tech-savvy. Understanding the best way to reach these customers and how to meet their needs is crucial.
In this webinar, our panel of experts will discuss their experiences creating coordinated omnichannel strategies that improve engagement and experiences for Medicare members. They will also address audience questions live during the session.
Attendees can expect to hear more about:
- Integrating communication channels into a unified experience for members.
- Creating a customer experience strategy that gives customers the ability to move seamlessly between digital and offline channels.
- Integrating culturally competent care and outreach into your communication strategy.
- How to extend care managers’ reach and uncover valuable insights.
- Key differences in approaching Medicare members vs. commercial.
- Accommodating the unique needs of older members with a digital tool.