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Supporting Medicare Members with a Digital Ecosystem: Creating a Cohesive Omnichannel Communication Strategy

Available on-demand
60 Minutes

Medicare beneficiaries are increasingly tech-savvy. Understanding the best way to reach these customers and how to meet their needs is crucial.

In this webinar, our panel of experts will discuss their experiences creating coordinated omnichannel strategies that improve engagement and experiences for Medicare members. They will also address audience questions live during the session.

Attendees can expect to hear more about:

  • Integrating communication channels into a unified experience for members.
  • Creating a customer experience strategy that gives customers the ability to move seamlessly between digital and offline channels.
  • Integrating culturally competent care and outreach into your communication strategy.
  • How to extend care managers’ reach and uncover valuable insights.
  • Key differences in approaching Medicare members vs. commercial.
  • Accommodating the unique needs of older members with a digital tool.


Susan Beaton

Susan Beaton

Susan is an innovative and collaborative healthcare industry executive with a passion for engaging consumers outside the four walls of health care. She offers over 20 years of experience as a clinical nurse leader and health plan executive, coming to Wellframe from Blue Cross Blue Shield Nebraska where she was VP of Care Management, Provider Services, and Risk. Susan’s direct experience in the clinical and payer arena helps teams reimagine the way they can support their members while yielding incredible value.

Gabe Isaacson

Gabe Isaacson

Gabe Isaacson is an Associate Partner in McKinsey’s Pittsburgh office. He is a leader in McKinsey’s Medicare Domain, leading the Firm’s thinking on Medicare marketing, sales, and growth. He serves payers, at-risk providers, services companies, and investors on topics across the Medicare value chain, with a focus on better serving seniors and helping them to navigate the complex offerings. Gabe has a bachelor’s degree from Georgetown University, a JD from the University of Pittsburgh, and an MBA from Carnegie Mellon University.

Kimberly Lauersdorf

Kimberly Lauersdorf

Kim began her marketing career in the trenches of account management ensuring clients’ satisfaction and success. Understanding people and connecting their desire and needs with brands and products is Kim’s passion. She has created successful strategies, brands, and campaigns for numerous clients including Visa, TD Ameritrade Institutional, USG, Walgreens, John Deere, Kimberly-Clark, and Time Warner Cable.

Kim had the immense pleasure of helping build gyro:human, a health care agency that looked at the industry in a different way than traditional pharma shops and helped clients throughout the industry including providers, payers, pharma, digital care and other health technology and more.

She continued her healthcare career on the client side as vice president, marketing at EmblemHealth. Today, as the chief marketing officer, Government Business Division at Elevance Health, she leads the marketing team that connects members to the health plans, solutions, and services that help improve the health of humanity.

Register here to watch on-demand!

60 Minutes