FierceHealthcare FierceHealthcare

The Rise of Retail Healthcare: Unlocking better care, expanded access, and improved community outcomes.

Available on-demand
60 Minutes

At-home diagnostic testing, also known as remote lab testing, has grown from an emerging trend to a highly accessible health product category. With the recent leap in consumer acceptance and utilization of home diagnostics, retail pharmacies, payers, and providers, are quickly seeing the benefits of remote lab testing, with the top benefit being Access. Remote health testing exponentially expands patient access to healthcare including retail gaps in care programs, pharmacy testing programs, proactive treatments, and approved condition management programs.

Increasing access to healthcare through health testing shows promise to greatly improve disease management, decrease health disparities, and ultimately lower overall healthcare costs. 

In this webinar our panel will discuss and take your questions on:

  • Current trends and the role that remote diagnostic testing and technology can play in reshaping how care is delivered now and in the future.
  • Emerging programs between retailers and payors on innovative new ways patients access care and manage chronic conditions.
  • Strategies for reaching traditionally hard-to-reach members through local retailers and remote lab testing. 
  • Cases and lessons learned in this new frontier.



Anita Allemand

As Chief Transformation and Integration Officer, Anita Allemand, Pharm.D. is responsible for establishing and leading the overall transformation agenda for WBA. Allemand works closely with divisional executive leaders to ensure alignment across all transformation activities and initiatives, with a special focus on coordination and alignment of digital efforts.  A pharmacist by trade, prior to joining WBA, Allemand was Senior Vice President of Health Solutions for Optum, a UnitedHealth Group company, and before Optum she spent 16 years with CVS Health in a number of leadership positions with increasing responsibility, most recently serving as Senior Vice President, Product Innovation and Development. Allemand graduated from University of Illinois and received her Doctor of Pharmacy from Midwestern University

Adam Myers

Adam Myers, M.D.

Dr. Adam Myers has the great fortune of having led in nearly every component of the health care delivery system.  He is a frequent advisor, speaker, and advocate in key conversations at all levels. Most recently, he served as the Chief Clinical Transformation Officer for Blue Cross Blue Shield Association.   

Prior to joining the “Blues”,  Myers served as the Cleveland Clinic’s chief of population health, Chief Medical and Operations Officer of Texas Health Resources Physician Enterprise, and board member of the Joint Commission.

On a personal level, he and his wife Melissa share 6 children and one absolutely adorable sheepadoodle named Pepper.

Curt Vinyard

Curt Vinyard

Curt Vinyard is the Senior Vice President of Payer for ixlayer. Responsible for leading ixlayer’s payer strategy, commercialization of its product offerings, and leadership of ixlayer’s payer business development organization

Curt is a healthcare technology industry veteran, having spent more than 20 years leading product, strategy and business development organizations for Prognos Health, Change Healthcare, Inovalon, Philips Healthcare and Hewlett-Packard.

Prior to joining the private sector Curt served in the United States Army. He is a combat veteran who served in Special Forces, Ranger, and Airborne Infantry Assignments.

Register here to watch on-demand!

60 Minutes