In the coming months, patients will have a new option to help them search for a new doctor: A free, online directory of more than 700,000 practicing U.S. physicians who belong to the physician social networking site Doximity. The directory will be rolled out as part of a new partnership between Doximity and U.S. News & World Report, publisher of Best Hospitals, Best Medical Schools and Best Health Insurance Plans, according to an announcement.
In return, physician members receive greater exposure to potential patients and referrers, according to Doximity CEO Jeff Tangney. "When you Google a physician today, you'll usually get random patient reviews with little or no mention of their true bona fides—their training, publications, awards, affiliations and insurance coverage," Tagney told PhysBizTech. "Doximity provides a way to set the record straight—a clean, easy, objective format for physicians to publicly present their clinical expertise and interests. With U.S. News, we have amplified our visibility many fold."
The information in the directory will be supplied by the physician members' own Doximity profiles, which they author themselves. It will be the physicians' responsibility to maintain a current profile for public view and specify what content they want visible on the U.S. News site.