Researchers at the University of Virginia and West Virginia University are collaborating to create data-analysis tools, aimed at identifying early signs of adverse drug reactions on social media sites. The FDA already relies on consumers to report side-effects through physicians and other reporting channels once drugs come to market. Using social media to glean product safety feedback isn't a big leap, according to researchers studying the issue, using a $130,000 grant from the National Science Foundation. However, there are challenges that come with the next generation of product feedback through social media--the ever existing "big data" problem. --Read the full story from FierceHealthIT