New Survey Highlights Physician Awareness, Perceptions around the Physician Payment Sunshine Act
QPharma Releases Physician Sunshine Act Survey
<0> QPharma, Inc.Brendan Middleton, 973-656-0011, Ex. 2112Director of Marketing and Public Relations </0>
QPharma, Inc. — a leading compliance and commercial solutions company serving the life sciences industry — recently conducted a survey of 300 U.S. physicians to gather the latest data about what covered recipients, specifically doctors, understand about the Physician Payment Sunshine Act and its requirements.
The Sunshine Act, which was passed into law as part of the Patient Protection and Affordable Care Act, requires certain life sciences companies to disclose payments and other transfers of value to physicians and teaching hospitals. Respondents to the comprehensive survey answered questions on topics that include awareness of reporting thresholds, fees to charity, and whether Sunshine Act requirements will influence physicians’ future interaction with industry. Physicians across various specialties and sub-specialties participated in the survey.
The survey was conducted under the direction of QPharma Chief Medical Officer Peter Shaw, M.D., formerly of M.D. Mindset and an expert on improving the effectiveness of sales and marketing communications to physicians. QPharma acquired M.D. Mindset earlier this year.
“I believe that this survey will yield invaluable information for compliance officers, sales and commercial operations executives, and other decision-makers involved in managing Sunshine Act efforts for pharmaceutical and life sciences companies,” said Shaw.
The survey methodology and results are outlined in a report that is available for download from the QPharma website for a one-time fee of $195. Those interested in purchasing the report or learning more can visit .
QPharma provides a suite of services and solutions to the life sciences industry. Services offered by the company’s Professional Services division include complete validation services, project management, auditing, and training. The Commercial Services division provides solutions in such areas as aggregate spend reporting, PDMA compliance, online training, warehousing and fulfillment, and brand marketing and sales support. The company’s engineers, regulatory compliance experts, and brand consultants have been proudly serving the life sciences industry since 1994. To learn more, visit .