Post-health reform marketing tips; E-prescribers choose cheaper drugs;

News From Around the Web

> The American Academy of Neurology has released new guidelines for the treatment of concussed athletes, MedPage Today reported. Article

> Don't stop marketing your practice once the Affordable Care Act brings in a flood of new patients. American Medical News explains how to target the kind of patients that will best fit your office. Article

Provider News

> What's the top item on patients' wish list? Trust. FierceHealthcare's Alicia Caramenico explains how healthcare organizations can provide it. Commentary

Health Insurance News

> Awareness of and interest in health insurance exchanges has been increasing, especially among consumers who purchase coverage on their own, FierceHealthPayer reported. Article

Health IT News

> Physicians who have electronic access to their patients' formularies, including copays, are more likely to prescribe a less-expensive drug for Type 2 diabetes and hypertension, FierceHealthIT reported. Article

And Finally… Business to boom for Detroit-area cardiologists. Article

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