Nurses Across the Country View Groundbreaking New Documentary “NURSES If Florence Could See Us Now” in Celebration of National Nurses Week

Nurses Across the Country View Groundbreaking New Documentary “NURSES ” in Celebration of National Nurses Week

On Nursing ExcellenceSara Moncada Madril, 415-269-6875

On Nursing Excellence, a not-for-profit organization expanding the effectiveness, efficiency, well-being and recognition of the healthcare workforce, is pleased to announce the availability of its new feature-length documentary, providing a rare look into the complex and challenging world of nursing.

The film is being screened by hospitals and professional organizations across the U.S. in celebration of National Nurses Week, May 6 - 12, 2013 as a way to highlight and show appreciation for the extraordinary work nurses do everyday. In addition, the movie is premiering at select U.S. locations, screening at the AACN’s National Teaching Institute & Critical Care Exposition in Boston on May 22, and being shown at the Centers for Medicare & Medicaid Services. The movie is now available for private purchase on .

The idea for the film was developed by Kathy Douglas, RN, MHA, chief executive officer of On Nursing Excellence and chief nursing officer at API Healthcare. “During this time of healthcare transformation, one of our goals in producing this film is to provide leaders, policy makers and the public with a better understanding of nursing’s impact and value.”

“It’s important that people recognize the power of nursing,” said ANA president Karen A. Daley, PhD, MPH, RN, FAAN. “This film helps people understand how nurses make a difference in people’s lives - that we bring both clinical expertise and leadership skills to every setting, from the bedside to the boardroom.”

Over 100 nurses across the U.S. were interviewed for the film, providing a close-up look at the profession, and incorporating the many different roles nurses play and the lives they touch. There was no advanced scripting or prepping for the documentary. Film director Douglas simply interviewed nurses with a camera to capture authentic, candid conversations.

Following the Los Angeles premiere of the movie last October, Paula Dycus, DNP, RN, a Tennessee Nurses Association member, said, “This was the most incredible depiction of nursing that I’ve ever seen.”

Primarily a volunteer effort, numerous hospitals, industry associations, companies and individuals helped make the film possible through generous .

To see a trailer and learn more about the film visit .

In conjunction with the release of the film, On Nursing Excellence in partnership with Igloo Software is launching a new where nurses can explore new ideas, collaborate and network.

On Nursing Excellence is a not-for-profit organization founded in 2009 to expand the effectiveness, efficiency, well-being and recognition of the healthcare workforce.