Mayo Clinic creates 'Center for Social Media'; Post-reform risk management, PMS-picking help;

> The Mayo Clinic yesterday announced the creation of a Center for Social Media to accelerate effective application of social media tools throughout Mayo Clinic and to spur broader and deeper engagement in social media by hospitals, medical professionals and patients to improve health globally. Press release

> In today's post-reform health environment, risk management is an entirely different animal. Health attorneys James W. Saxton and Maggie M. Finkelstein provide their top advice for managing liability amid physician shortages, physician payments linked to quality, increased use of bundled payments and changes in the way healthcare is delivered in a piece they wrote for Physicians News Digest. Article

> The American Medical Association (AMA) and the Medical Group Management Association (MGMA) developed a new online toolkit, to assist physicians in selecting the most appropriate software to run their practices. Free to members of the AMA and the MGMA, the "Selecting a Practice Management System" toolkit is accessible on the AMA and MGMA websites. Release

> The American Medical Association (AMA) and 47 state medical societies have fired off a letter to some of the nation's largest health insurers, asking them to improve their physician cost profiling methodology, reports FierceHealthPayer. The request follows the release earlier this year of a RAND Corp. study that determined physician profiling methods commonly used by insurers result in "22 percent of physicians being assigned to the wrong cost category in a two-tier system." Article

> Despite a general overabundance of physician specialists and shortage of primary doctors, one area-pediatric subspecialties-has the opposite problem, reports the New York Times. With the shortage growing, there are only 751 practicing pediatric pulmonologists in the country: one for every 100,000 children, according to the American Board of Pediatrics. Article

> And finally... Looks like more doctors are trying out the speed-dating scene. Article