By Matt Kuhrt
As the healthcare industry moves away from fee-for-service models and seeks to define value-based care, some innovative companies are rethinking care provision at a fundamental level. As those trials yield results, investors have begun to take notice.
For instance, Twine Health recently closed on $6.75 million of series A financing, with which it will look to make its technology and health coaching platform more widely available.The company's philosophy, according to CEO John Moore, involves supporting improved human care delivery, rather than replacing it with technology. He cites "an empathetic human touch from someone who understands the psychology of health behavior change" as the key to the company's approach.
Attending more closely to the patient experience has been a common thread among alternative models geared toward value-based healthcare provision. The proliferation of retail clinics has led to fruitful innovations on that front as well.
One Medical, which runs a network of small, highly localized retail clinics, recently announced it raised $65 million in funding, according to an article in Fortune. The company balances cost and care quality by "right-sizing" its physicians' patient panels and building relationships with local specialists to whom patients can be referred if necessary.