Americans' cries for health price transparency are growing louder, but their search for cost data remains mostly elusive, according to a report from Public Agenda. "Overall, these findings signal many people are considering price when they choose providers and may be receptive to efforts that enable them to do more effectively," said Will Friedman, president of Public Agenda, in a report announcement. These findings, the report states, have several implications for providers going forward, including the need for providers to increase their capacity to offer price information and policymakers' role in spreading awareness of price variation in healthcare. >> Read the full story from FierceHealthFinance.