3 ways for docs to market face-to-face

There are lots of ways to market your practice, from direct mail to social media, that offer convenience and a minimal time commitment from physicians. But to really connect with the type of patients you hope to attract, some strategic facetime between your doctors and the public is a must. Here are three in-person options worth considering:

1. 'Speed-dating'
Later this month, Arizona OB/GYN practice Banner Baywood Medical Center will host an event dubbed "Stork Express," in which community moms-to-be will get eight to 10 minutes to meet with each of the practice's six physicians. According to an article from azcentral.com, the practice is repeating the event after a successful debut last year. "Sometimes, it's just those first few minutes that you need to know whether you're comfortable with your physician," said Pooja Shah, a physician practicing at Banner Baywood for about three months. "And it's really important to find somebody that you're comfortable with and somebody that you can talk to, because as OB/GYNs, we ask a lot of personal questions."

2. Open house
Depending on the practice, an office open house could include a variety of activities, according to a recent article from American Medical News. For example, the event could focus on an educational presentation by a physician, minor health screenings, showcasing a recent redesign or equipment purchase or casual discussion with a physician about his or her philosophy of care. "This can be a learning opportunity for both parties," advised Robin Samora, founder and president of Let's Make You Shine, Business and PR Strategy, a Boston public relations firm. "Patients get to ask questions, and physicians learn what the common questions are."

3. Public speaking
In addition to inviting potential patients to come to you, send physicians to events in which your preferred clientele are likely to be, such as health expos, women's clubs or business clubs, amednews advised. "Give your knowledge away," said Rina Shah, principal and founder of Rilax Strategies, a communications consultancy based in Washington. "What you know about medicine and wellness is interesting and valuable to others."

To learn more:
- read the article from azcentral.com
- see the story from American Medical News