White House hopes comedy can reach young adults

The Obama administration has been talking with celebrities to help incentivize young adults to sign up for health insurance exchanges, FierceHealthcare reported. Administration officials have met with comedian Amy Poehler, actor Jennifer Hudson and representatives for Oprah Winfrey and Alicia Keys about using pop culture to promote health reform. "The President stopped by the meeting to engage artists who expressed an interest in helping to educate the public about the benefits of the health law," a White House official said. "The reach of these national stars spreads beyond the beltway to fans of their television shows, movies, and music--and the power of these artists to speak through social media is especially critical." The Obama administration also plans to use viral comedy videos to reach young adults; the Funny or Die website, popular with Americans under 30, already has begun working on several videos featuring celebrities who will promote healthcare reform. "I think you can kind of have fun with some of the misinformation that's out there," Funny or Die President of Production Mike Farah said. -- Read the full FierceHealthcare article

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