Sponsorship continues UnitedHealthcare and Sesame Street’s Healthy Habits for Life program, and Lead Away and A is for Asthma initiatives
MINNETONKA, Minn.--(BUSINESS WIRE)-- UnitedHealthcare is renewing it sponsorship of the educational television program, Sesame Street, to support programming aimed at helping children live healthier lives.
This sponsorship continues UnitedHealthcare’s Healthy Habits for Life partnership with Sesame Workshop that began last year with the creation of a bilingual (English and Spanish) educational outreach program called Sesame Street Food for Thought: Eating Well on a Budget™. This initiative aims to help families, with children ages two to eight, make food choices that are affordable and nutritional, and that set the foundation for lifelong healthy habits. UnitedHealthcare also supports Sesame Street’s Lead Away and A is for Asthma initiatives.
Season 42 launched Sept. 26 on PBS KIDS. A one-hour special, featuring Brad Paisley and Kimberly Williams, will air Sunday, Oct. 9, at 7 p.m. (check your local listings).
“UnitedHealthcare shares Sesame Street’s passion for encouraging kids to be healthy. We are proud to continue supporting programming that reinforces healthy messaging and broadens the reach of nutritional information to families and children who need it the most,” said Russell C. Petrella, Ph.D., president of UnitedHealthcare Community & State, the country’s largest Medicaid managed care company.
With more than 2 million children members, UnitedHealthcare Community & State is the largest managed care company in an expanding market of 30 million-plus children in Medicaid and related programs. UnitedHealthcare Community & State improves children’s health through population-specific outreach, health education and clinical programs and expands health care access to underserved communities. UnitedHealthcare partners with leading organizations, such as National 4-H Council, as well as Sesame Workshop, to help reach children and youth in innovative ways and empower them to live healthier lives.
About Sesame Workshop
Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 150 countries, and other acclaimed shows, including The Electric Company, to help bridge the literacy gap. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at www.sesameworkshop.org.
About PBS KIDS
PBS KIDS, the number one educational media brand for children, offers all children the opportunity to explore new ideas and new worlds through television, online and community-based programs. Each quarter, more than 27 million viewers watch PBS KIDS on television. PBSKIDS.org, the number one kids’ entertainment site for free video streaming, attracts more than 10 million unique visitors per month (Nielsen, NTI Q42010; comScore Video Metrix; Google Analytics). For more information on specific PBS KIDS programs supporting literacy, science, math and more, visit PBS.org/pressroom, or follow PBS KIDS on Twitter and Facebook.
UnitedHealthcare is dedicated to helping people nationwide live healthier lives by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. The company offers the full spectrum of health benefit programs for individuals, employers and Medicare and Medicaid beneficiaries, and contracts directly with more than 650,000 physicians and care professionals and 5,000 hospitals nationwide. UnitedHealthcare serves more than 38 million people and is one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and well-being company.
Alice Ferreira, 203-459-7775
KEYWORDS: United States North America Minnesota
INDUSTRY KEYWORDS: Education Primary/Secondary Entertainment TV and Radio Health Fitness & Nutrition Philanthropy Children Parenting Preschool Consumer Family Fund Raising General Health Managed Care