UnitedHealth pursues low-cost products, CEO says

UnitedHealth CEO Stephen Hemsley said the insurer will continue to pursue and offer new, less expensive products marketed toward cost-conscious consumers like the line of low-cost hearing aids it introduced in October, reported the Minneapolis/St. Paul Business Journal. "We'll very much be educating consumers about what products services work, why they work, and what they should be paying for them, and what they can expect about buying goods and services," Hemsley said Wednesday at the MedTech Investing conference in Minneapolis. The CEO hinted at more offerings down the road. "That's what they're asking. We're facilitating that, and I think hearing aids is just one example of that. Will there be more? That's our plan." The new product should drive about a 20 percent change. Article

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