State exchange looks to Twitter to enroll young adults

Washington state's Health Benefit Exchange is using events, advertising and particularly social media to increase enrollment before the March 31 deadline, the Puget Sound Business Journal reported. The state-based exchange is aiming to reach young, healthy people to offset the older, less healthy individuals who are expected to enroll. The exchange is using Washington residents who have successfully bought health insurance through the online marketplace to spread the word on Twitter, according to the article. For example, on March 17, 219 individuals tweeted about the March 31 deadline, with the tweet reaching more than 220,000 people. Article

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