Stage is set for payers to transform industry in 2015

Good news, payers: You are well positioned to save a somewhat struggling health insurance industry. While, at times, payers have been deemed rather unpopular, this sets them up to be unlikely heroes, according to the Harvard Business Review. Payers can use their market power to establish new, innovative trends throughout the industry by partnering with value-based providers, encouraging members to participate in wellness programs, offering options for low-cost, conveinent care and linking consumers to technology and tools. Article