Ritter Insurance Marketing Signs Contract with Independence Blue Cross to Sell Individual Medicare Advantage Plans Through Exter

PHILADELPHIA, Sept. 13, 2011 /PRNewswire/ -- Ritter Insurance Marketing ("Ritter") has signed a Field Marketing Organization (FMO) agreement with Independence Blue Cross of Philadelphia, Pennsylvania that allows contracted external insurance agents to market Independence Blue Cross (IBC) individual Medicare Advantage products beginning October 1 for the 2012 plan year. The terms of the agreement were not released.

Agents are eligible to sell these products as long as they are licensed with the Commonwealth of Pennsylvania, appointed by Independence Blue Cross, and successfully complete IBC's compliance and product certification.  Independence Blue Cross offers Medicare Advantage plans in Philadelphia, Montgomery, Bucks, Chester and Delaware counties in Pennsylvania.  

"Independence Blue Cross has a long tradition of serving the needs of Medicare beneficiaries in its market with quality products and services. Their reputation as a leader in the industry is well established and we are very pleased to have been selected as their FMO," said Craig Ritter, President of Ritter Insurance.  

"Independence Blue Cross has long been committed to selling individual health insurance and group Medicare and commercial products through both General Agents and independent agents. We are pleased that this agreement with Ritter Insurance Marketing now extends the opportunity to our individual Medicare Advantage products," said Richard P. Roccato, Vice President, Operations and Support Government Markets. "We believe this agreement will allow more Medicare beneficiaries to learn about their IBC Medicare Advantage options and to help them select a plan that best meets their needs."

Ritter is actively engaging in contractual agreements with several Independence Blue Cross General Agents. In addition, Ritter encourages any insurance agents who are interested in learning more about selling Independence Blue Cross' Medicare Advantage plans to call their General Agent or Ritter Insurance Marketing at 1- 800-769-1847, or visit Ritter's webpage at www.ritterim.com/ibx

Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. More information about Independence Blue Cross is available at www.ibx.com.


Steve Swasey
[email protected]

SOURCE Ritter Insurance Marketing