With consumers constantly connected to their mobile devices, jumping on the mHealth bandwagon seems like a simple decision. But there's a lot more to it than that.
When building a mobile strategy, various questions arise: How can insurers best utilize mobile technologies? How much money should you invest in apps? What services and data do your customers want? How can you keep data secure?
You'll find the answers to those questions in FierceHealthPayer's new eBook, "Payers and mHealth: Best Practices For the Move to Mobile." Top payer experts, including executives from Blue Cross and Blue Shield of North Carolina, UnitedHealthcare, Wellpoint and Kaiser Permanente, explain what's worked for them and share the reasoning and methods behind their mobile technology investments.
"The number of connected devices is skyrocketing as we speak. There's a missed opportunity if you don't look at those people who use these devices and carry them every single day." Nick Martin, vice president of innovation and R&D at United Health Group, told FierceHealthPayer.
To learn more about how to choose the best mobile strategies, discover best practices and lessons learned from payer organizations that have made a successful shift to mobile, download the free eBook today. - Alicia (@FierceHealth)