Payers harness data to improve consumer health

Payers increasingly use data to engage customers with their own health and wellness outcomes. That data comes from people tracking and monitoring their activities through technology tools, according to UnitedHealth Group Chief Consumer Officer Tom Paul, The Motley Fool reported. The insurers then harness the data to to inform healthcare decision-making. "It's taking the data, organizing it and simplifying it, and then giving it back to the consumer and their healthcare provider--their doctor or their nurse--in order for them to make better health outcome decisions," Paul said at the 2014 International Consumer Electronics Show. Article

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