New Pet Insurance Provider Looks to Change the Industry One Animal Lover at a Time

PetPremium to make it possible for more pet owners to get flexible dog and cat insurance in 49 states

DURHAM, N.C., Oct. 8, 2013 /PRNewswire/ -- PetPremium, the company whose mission is to help keep your pets healthy, happy and protected, today announced that it will begin to provide its own pet insurance programs for pet owners across the country, which will begin immediately.  

Seeing an opportunity to make pet insurance more mainstream, PetPremium decided to take over two decades of healthcare experience, combine it with intelligent online marketing and social media, and top it all off with their love of animals to create the best possible offering for our extended family – our pets.  

Wanting to work with the best in the industry, PetPremium tapped the Hartville Group,  a subsidiary of the United States Fire Insurance Company and, one of the oldest and largest pet insurance providers in the US, as its partner for pet insurance. The pet insurance plans will be underwritten by the United States Fire Insurance Company and administered by Hartville's insurance agency.

"We're excited about this partnership with PetPremium," said Dennis Rushovich, CEO of the Hartville Group. "PetPremium's passion for pets, combined with our flexible plans and product knowledge make this a great partnership that will once again demonstrate Hartville's leadership in the pet insurance market as a partner."

According to APPA (American Pet Product Association), the number of US households that own pets has steadily increased to an all-time high of 72.9 million in 2011/2012. However, less than two percent of pets in the US are insured. APPA also projects that pet owners are going to spend up to $12.2 billion dollars for veterinary care in 2012. As the market for pet insurance continues to grow and the numbers of pets are rising, Pet Premium wishes to support pet owners in making an informed, independent decision and to have a positive effect on the pet insurance industry's growth.

"With 20 plus years of experience in the human and pet insurance industry, and countless time spent researching what pet owners want from an insurance carrier we have designed our entire company around those needs," says Sandy Boucher, CEO of PetPremium.

About PetPremium

PetPremium is one of America's premier pet insurance providers who prides itself on providing online focused, easy to use insurance plans for dog and cat owners whose pets are simply part of the family. We take pride in offering our clients and their furry little friends fast claim turnaround, a variety of options for every budget, and the most tailored customer-first attitude in the industry. The PetPremium culture is based on: Happy, Healthy and Protected. PetPremium is headquartered in Durham, North Carolina.

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Media Contact:
Nick Weatherhead
North 6th Agency
[email protected]

SOURCE PetPremium