Insurers target at-risk members

More health plans are focusing on diabetic and obese customers for better outcomes and increased financial risk, according to Healthcare Payer News. About 20 percent of Americans over the age of 20 have metabolic syndrome, and one-third of all U.S. adults will likely have diabetes by 2050. So health plans must work to connect their at-risk members with treatment facilities as well as enable them to better manage their health. While it may be difficult to alert customers about a precarious health status, insurers can help their at-risk populations by designing employer wellness programs and providing financial incentives. Article