Insurers take different steps in final enrollment push; California exchange ads hit CVS, grocery stores;

News From Around the Web:

> Insurers are using the last week of open enrollment to make their final push to sign up consumers in the health insurance exchanges. Efforts include town hall events, bus tours and promotions in community centers, reported the New York Times. Article

> California is advertising its state-based health insurance exchange in CVS and Ralph's grocery stores. The stores will have information displays as well as brochures about Covered California, the Los Angles Times reported. Article

> A newly introduced bill in Pennsylvania would implement a solution to the ongoing contract dispute between Highmark and UPMC, preventing the two companies from charging unreasonable rates or denying care to certain patients because of their insurance coverage, reported the Pittsburgh Business Times. Article

Health Provider News:

> The willingness of hospital administrators, executives and leaders to change, acknowledge imperfections and innovate will determine their success in the future. Article

> Healthcare leaders across the country are uncertain about the future of medicine since the Affordable Care Act, but many are optimistic about the industry's possibilities. Article

Health IT News:

> Nurses looking to get the most out of healthcare IT for their patients would be wise to adopt such tools in their own everyday lives. Article

> The Federation of State Medical Boards will vote next month on a proposed policy that addresses the location and licensing requirements for physicians practicing telemedicine. Article

And Finally... Wanna have a beer ... at the governor's mansion? Article