Insurers need to regain customer trust

What's missing in today's healthcare system? Trust, according to a new post on Dr. Malpani's Blog. For example, patients often view health insurers as gatekeepers that do everything in their power to block access to care to keep costs down. This attitude toward insurers is due to the fact that insurers have very little contact with their customers--the main point of interaction comes when it's time to collect premiums, according to the post. One way to establish a trusting relationship is for insurers to provide their customers with the information they need to make important decisions about their health. Doing so establishes them as the preferred first point of contact when their customers have medical issues, the post noted. Article