Industry Recognizes for Creativity, Innovation and Focus on the Customer

Website designed to help Regence members learn about healthier lifestyle options wins record number of awards

PORTLAND, Ore., Jan. 4, 2011 /PRNewswire/ -- Regence won a significant number of awards in 2010 in recognition of its unique member-focused website,

Regence, the largest health insurer in the Pacific Northwest and Intermountain Region, has a unique approach to keeping members informed that has attracted honors from numerous national and international organizations. In fact, 2010 was a banner year with more than 20 separate awards recognizing videos, design, interactive media, e-mail and overall site experience on

"These awards reflect the outstanding work of our design, interactive, video and editorial teams in creating content that helps our members take charge of their health," said Torben Nielsen, Director of eBusiness Services for Regence. "We are delighted that so many judges have recognized these efforts.", Regence's innovative website designed to help members learn how to become better informed about their health and wellness options and to more effectively navigate the health care system, earned awards and honors from a variety of organizations, including the International Academy of the Visual Arts, the Web Marketing Association, and the Interactive Media Awards. In 2010, awards for the site, content, and newsletter included the following significant recognitions:

The Fourteenth Annual eHealthcare Leadership Awards: The website shared the Gold Award for Best Healthcare Content with Kaiser Permanente, and received the Platinum Award for Best Overall Internet Site. For more information, go to:

The 2010 International Academy of the Visual Arts: The website was named the Silver Award Winner in the Insurance Website category, and in the Web Video category, one video received the Gold Award and three received Silver Awards. More information about the award is available at:

The Web Marketing Association 2010 Health Care Standard of Excellence WebAward: The 2010 WebAwards named the best Website in 96 industry categories, selected from more than 2,400 sites entered in the competition.

Learn more about the award at:

The 2010 Communicator Awards: The video "When Nobody's Looking" and the podcast "Male Victims of Domestic Violence" each won an Award of Excellence, and the Wellness Wire Newsletter won an Award of Distinction. The Communicator Awards is the leading international awards program honoring creative excellence for communications professionals. Learn more about the award at:

For a complete list of awards and recognitions during 2010 and in previous years, visit: is designed to help advise members on health care and lifestyle options, navigate them through the health care system, and reward those who make healthier choices. Through, members can find all their health and wellness related resources in one place. They can start to become more involved in their own health care through education, transparency of information and choice by discovering interactive tools to research treatment options, cost-quality comparisons of hospitals, wellness programs and activities and incentives for making healthy lifestyle choices.

About Regence

Regence is the largest health insurer in the Northwest / Intermountain Region, offering health, life and dental insurance. Regence serves 3 million members as Regence BlueShield (selected counties in Washington), Regence BlueCross BlueShield of Oregon, Regence BlueCross BlueShield of Utah and Regence BlueShield of Idaho. Each health plan is a not-for-profit independent licensee of the Blue Cross and Blue Shield Association. Regence is committed to improving the health of its members and communities, and to transforming the health care system. For more information, please visit

SOURCE Regence

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