Humana Teams Up with Leading Senior Website

Alliance highlights companies' goal of supporting multi-generational relationships and well-being of American grandparents, boomers and seniors

NEW YORK and LOUISVILLE, Ky., Dec. 6, 2012 /PRNewswire/ --, Inc. (OTCBB: GPCM), a premier social media website and The Trusted Resource for Grandparents™, and Humana Inc. (NYSE: HUM) announced today the creation of a national alliance to address and enhance the health and well-being needs of subscribers.

Under the terms of the alliance, Grandparents Health Plans, LLC, a subsidiary of, will begin marketing Humana Medicare Advantage, Humana Prescription Drug Plans, and Humana Medicare Supplement Insurance plans – as well as Humana individual medical (HumanaOne®) and dental and vision plans – to the website's subscribers in select markets with the goal of expanding beyond these initial markets.

"As we continue to focus on helping people achieve lifelong well-being, our partnership with will further extend this goal to America's grandparents, boomers and seniors," said Tom Liston, President of Humana's Retail Segment. "We understand the importance of family relationships on grandparents' health and are excited to work with an organization that's creating new ways for families to interact."

"We are pleased to work with Humana and extend the great health benefits they offer to qualifying subscribers," said Steve Leber, Chairman and Co-CEO of "Through this alliance we look forward to sharing exciting offers with our subscribers in order to keep grandparents healthy and well."

Humana Medicare Advantage and Humana Prescription Drug Plans are available in all 50 states to eligible Medicare beneficiaries. Humana Medicare Supplement Insurance plans are available to individuals who have Medicare Parts A and B due to age, and, in select states, due to disability. Plans offered by Humana are dependent on geographic availability. recently launched television commercials for Humana Medicare Supplement Insurance plans featuring Grand Ambassador, Larry King, which are running in select markets.

At, our goal is to connect and inspire today's families. As The Trusted Resource for Grandparents™, we seek to strengthen the ties between family members by promoting wellbeing, and by providing smart information and expert advice on what really matters to our members, from health and money to travel and retirement. Our stories and videos celebrate the role of grandparents, and encourage them to tell their own stories, passing on a meaningful legacy to their children and grandchildren. 

About Humana
Humana Inc., headquartered in Louisville, Kentucky, is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.

More information regarding Humana is available to investors via the Investor Relations page of the company's web site at, including copies of:

  • Annual reports to stockholders;
  • Securities and Exchange Commission filings;
  • Most recent investor conference presentations;
  • Quarterly earnings news releases;
  • Replays of most recent earnings release conference calls;
  • Calendar of events (including upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors);
  • Corporate Governance information.


Deborah Long
[email protected]

Alex Kepnes
Humana Corporate Communications
[email protected]